What Gets Measured Gets Managed

What gets attention gets action.
And what gets measured gets managed.

If your team doesn’t know what success looks like—or how you’ll measure it—they’ll guess.
And that’s where things start to drift.

Great managers make outcomes visible.
They make progress trackable.
And they make success clear.

Why It Matters:

• Culture: Clear metrics drive ownership and accountability.

• Performance: Teams can’t hit targets they don’t understand.

• Retention: People stay engaged when they know what winning looks like.

What Most Managers Overlook:

They set vague goals—“Improve customer satisfaction,” “Increase sales,” “Be more innovative.”
But they never define how success will be measured.

When Angela Ahrendts led the transformation at Burberry, she didn’t just talk about “growth” or “brand revitalization.” She tied every initiative to specific, measurable outcomes—like digital engagement, customer loyalty, and revenue growth.

Clear measures kept everyone moving in the same direction.

How to Get It Right:

• Define success in specific, measurable terms.

• Make progress visible with dashboards, scorecards, or check-ins.

• Celebrate wins and learn from gaps.

• Focus on leading indicators—not just outcomes you can’t control.

Do:
✅ Set clear targets with your team
✅ Track progress together, not in isolation
✅ Adjust when data shows you’re off course

Don’t:
❌ Set goals without metrics
❌ Keep data hidden in reports no one reads
❌ Focus only on lagging results without improving the inputs

If you can’t measure it, your team can’t manage it.